Brand + TOV

🏆 SILVER AWARD FOR BRAND/REPUTATION CAMPAIGN – HEIST AWARDS 2024 🏆

Sometimes a client wants to do away with the old and bring in the new. An interesting challenge when their brand was founded in 1495...

This project required us to go BEYOND BOUNDARIES.

What does that mean? It's a platform (or strap line if you prefer) that speaks to the endless opportunities that Aberdeen provides students, researchers, staff, and more.

But how does it work in terms of brand positioning, how it sounds, a look and feel, and what it could become in the future?

We started where any logical creative would start. At the end. What does the end user want and need from this? Purpose. A place. People. I could go on. These ideas formed the brand pillars the messaging was hung upon.