Brand + workshop
“
Freya brings a fresh perspective to copywriting and is a pleasure to work with. She makes quite dry copy sound interesting and appealing to the target audience.
— Sarah Reilly, Head of Marketing at UWTSD
Do you remember those Choose Your Own Adventure books? They were sick. And they provided inspo for this brand project.
Why? Well, because UWTSD was once three separate higher education institutions and their merger left the brand feeling disparate. They have six campuses across two countries and 100s of degrees to market. Lots of options, lots of outcomes = choose your story. Perfecto.
'Can you come to Swansea and give us a copywriting workshop?'
YES I CAN. We workshopped their brand personality and tone of voice, creating the foundations of a new style guide.
Throughout the two days, we explored best practice across digital platforms, how to marry up their organic and paid outputs, and thought hard about the positive impact the brand and its offering can make on students and staff alike.
<--- there's me in action. Heyyy!
Specific messaging is key for Clearing. Especially with approximately 400 campuses and 55,000 courses.
It's in a spreadsheet which brings a tear to the eye of even the most hardened copywriter. But it became an easy-to-use resource for the client. Win.
