New Scientist advertising
Role
Consulting Copywriter
Client
New Scientist magazine
Project type
Print and digital advertising for a subscription campaign focused on promoting fact-based journalism
Results
New hard-hitting headlines for use across varied media
The vision
The New Scientist team are up against a 'fake news' crisis, particularly in the US. Science has been undermined by those in charge across the pond, so they needed a campaign that led with their truthful, fact-checked journalistic style.
Mixing a brand and subscription focus, inspiration came from The Economist but with a uniquely New Scientist twist.