UWTSD brand + workshop

Role

Lead copywriter + strategist

Client

UWTSD

Project type

Branding workshop, campaign concepts, messaging strategy, production

Results

13,724,774 brand awareness impressions, up 85%

105% increase in CTR

“

Freya brings a fresh perspective to copywriting and is a pleasure to work with. She makes quite dry copy sound interesting and appealing to the target audience.

— Sarah Reilly, Head of Marketing at UWTSD

The vision

UWTSD was once three separate unis, and their merger left the brand feeling disparate. They have six campuses across two countries and 100s of degrees to market.

Choose Your Own Adventure sprang to mind, and became the inspo for this project. Workshopping the creative for the annual plan campaign, it soon became the basis of the brand. We built out the campaigns from there.